Studio Who is a creative studio specializing in photography, creative direction, and visual consultancy. Founded by Alexandra Gomez, the studio is grounded in a refined, soulful approach to storytelling. Our goal for this project was to bring clarity, cohesion, and depth to a brand that already had heart — creating a strategy and identity system that felt as intentional and human as the work it represents.
www.studio-who.co ↗
Studio Who
Brand Identity
Website Design
Studio Who is positioned as a thoughtful, collaborative creative partner — one that bridges the gap between artistry and strategy. The brand speaks to clients who value intentionality, nuance, and beauty that feels grounded and human. At its core, the strategy centers around creating work that is emotionally resonant and quietly powerful, with messaging and storytelling that reflect a timeless point of view.
The identity is rooted in Alexandra’s personal story — a blend of her Puerto Rican heritage and her vision of building a creative life in Barcelona. We drew from both influences to create a brand that feels warm, grounded, and artfully restrained. The visual system leans on soft neutrals, elegant typography, and spacious layouts to reflect a sense of ease, intention, and depth. It’s designed to feel personal yet elevated, and timeless without losing its soul.
The website was designed to feel editorial and immersive — a calm, intuitive space that invites viewers into the Studio Who universe. It foregrounds the work while weaving in narrative and personality through pacing, texture, and subtle interactions. The result is a site that balances quiet sophistication with warmth, giving equal weight to visuals and voice.
