Ash + Oak is a contemporary floral design house known for transforming weddings into immersive, high-fashion experiences. Their work is defined by sculptural florals, avant-garde compositions, and an instinctual sense of good taste. This project focused on refining their visual identity to match their bold, editorial presence and establish them as a globally recognized brand in the luxury wedding space.
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Ash + Oak
Brand Identity
Website Design
The brand strategy centered around elevating Ash + Oak beyond the wedding industry into the realm of creative direction and design. We focused on defining their signature tension—between minimalism and maximalism, structure and spontaneity—and clarifying their positioning as a floral house for fashion-forward, design-conscious clients. Every decision was made to reflect their duality as founders and their desire to feel more Vogue than romantic.
The brand identity was built around a custom wordmark with expressive, architectural letterforms designed to feel distinct, editorial, and timeless. Supporting logos and brandmarks brought in flexibility and balance—ranging from minimal and sculptural to bold and contextual—while remaining rooted in the brand’s fashion-meets-floral aesthetic. The overall system reflects Ash + Oak’s evolution: refined, art-driven, and unmistakably their own.
