Template details
*Placeholders photos by Kristin Piteo and must be replaced with your own images.
Museum catalogs. Gallery walls. Afternoon espresso at an Italian villa. The Florence website template is all about that contemporary editorial aesthetic with an artistic edge. Bold layouts and unexpected compositions create a sense of refined creativity.
For photographers and creative founders who see their work as art, not just service, and want their online presence to reflect that vision, Florence offers a gallery-like space where every scroll feels intentional. Whether you're showcasing destination weddings, floral artistry, or carefully designed interiors, each page includes everything you need to share your offerings, display your work, and attract clients who value thoughtful, elevated design. Effortlessly customizable and designed to feel like you from the first click.
main pages
bonus pages
simple, seamless, and supported.
how it works
Step 04 — Launch With Confidence
Follow the included Launch Checklist to finalize your site, connect your domain, and share your new brand presence with the world. You’ll feel prepared, polished, and proud to show it off.
Step 03 — Customize and Refine
Open your Showit account, add your brand elements, and begin personalizing your new site. The templates are completely customizable so you can adjust colors, typography, and imagery until it feels distinctly yours.
Step 02 — Access Your Resources
Right after checkout, you’ll receive access to your template and the Resource Library complete with setup guides, tutorial videos, and tools to make customization effortless. Everything you need, all in one place.
Step 01 — Choose Your Template
Explore the collection and find the design that feels aligned with your brand’s next chapter. Each template is crafted with strategy and intention, giving you a foundation that’s beautiful and built to convert.
key features
Mobile optimized design to elevate your brand across all devices.
✓ Completely customizable layouts
✓ Drag-and-drop Showit platform
✓ Mobile-responsive design
✓ Built-in SEO and blog integration
✓ Strategic design foundations
✓ Seamless Showit + WordPress blogging
✓ Comprehensive video tutorials
✓ Expert support + growing resource library
Frequently asked questions
Does the template include copywriting?
The template includes placeholder copy to help guide your messaging. If you'd like additional support, you can add on our Copywriting Guide for elevated, conversion-driven writing on every page.
Will this template work for my type of business?
Absolutely. Although designed with creative entrepreneurs in mind — photographers, florists, planners, designers, coaches — the layouts are intentionally versatile. With thoughtful customization, it can support most service-based or portfolio-focused brands.
Do you offer support if I have questions?
Absolutely!. Along with the video library and launch resources, you’ll have access to Showit support for platform troubleshooting. If you’d prefer a more hands-on experience, there’s also an option to book template customization or a VIP Design Day.
Can I change the fonts, colors, and layout?
Yes! Every detail can be customized to your brand: typography, imagery, color palette, graphics, and page structure. You’re purchasing a design framework that adapts to your unique style and offers plenty of room for evolution.
What platform does this work on?
All Dovetail website templates are built exclusively for Showit. It’s a visual website builder that gives you creative freedom with zero coding required — and the flexibility to grow into blogging and SEO through its WordPress integration.
Do I need any design experience?
Not at all. The template is intentionally designed for ease, with drag-and-drop editing in Showit. You’ll also receive video tutorials and a resource library to guide you step-by-step. If you can update your Instagram bio, you can update your website.