There’s a particular kind of tension that settles in when you look at your website and feel… disconnected. Not because the work you’ve poured into it wasn’t genuine — it absolutely was — but because somewhere between launching your business and where you are now, you’ve evolved. Your expertise has deepened. Your rates have increased. Your vision has clarified.
And your website? It’s still speaking the language of who you were, not who you’ve become.
I see this constantly with creative founders. You started with what was accessible: a drag-and-drop builder, a pre-made theme you tried to customize yourself, maybe even a friend-of-a-friend who “does websites.” You made it work because that’s what you do — you make things work. But now, every time you send your website link to a potential dream client, there’s a small hesitation. A quiet voice asking: Does this represent the level of my work?
If that resonates, you’re not alone. And more importantly, you’re not stuck.
The DIY Trap: When “Good Enough” Holds You Back
Here’s what happens with most DIY websites: they function, but they don’t perform. They exist, but they don’t persuade. They show your work, but they don’t sell your work.
The problem isn’t you — it’s the approach and the time. DIY websites are often built in survival mode: just get something up, figure it out as you go, piece together what you can between client projects. They’re designed to exist, not to persuade. Built for function, not strategy. Created to showcase your work, but not necessarily to sell your work.
You already know this intuitively. You can feel it in:
- The inquiries that don’t quite match your ideal client profile
- The rates you’re hesitant to share because your presentation doesn’t match your pricing
- The hours spent trying to make something “look professional” when you should be doing the work you’re exceptional at
- The nagging sense that your competitors’ websites simply feel more elevated, even if you can’t articulate why
This isn’t about perfectionism. It’s about alignment — ensuring the first impression you make matches the transformation you deliver.
The Template Solution: Strategic Design, Ready to Launch
This is where I want to offer you something that bridges the gap between where you are and where you want to be: professionally designed Showit templates built with both strategy and aesthetics in mind.
Here’s what I’ve learned after years of designing for creative founders: you don’t actually need to start from scratch. What you need is a strategic foundation — the layout psychology, the conversion-focused structure, the editorial refinement — that you can then customize to feel unmistakably yours.
That’s exactly what my template collection offers.
These aren’t generic themes that look like everyone else’s website. They’re editorial, refined, and built with intention — the same design principles I use for custom client projects, translated into a format you can implement yourself. Each template includes:
- Strategic page layouts designed around conversion psychology, not just aesthetics
- Intentional typography and spacing that communicates luxury and thoughtfulness
- Mobile-responsive design that looks as polished on a phone as it does on a desktop
- Customizable elements so your brand personality shines through
- SEO-friendly structure built into the WordPress blog integration
- Clear implementation guidance so you’re never confused about the next step
The templates are designed for creative founders exactly like you: wedding professionals, interior designers, photographers, stylists, and service-based businesses who are ready to look as established online as they are in their craft.
They give you the strategic foundation, the visual refinement, and the conversion-focused structure — then you make it yours with your branding, your words, and your portfolio. You get to skip the months of design decisions and second-guessing, and move straight to a website that actually represents your work.
Explore the template collection →
Why These Templates Are Built on Showit
Now, if you’re not already familiar with Showit, let me share why this platform is where I’ve chosen to build everything — and why it matters for your website’s success.
If you’ve been wrestling with WordPress plugins, Squarespace limitations, or other platforms’ creative constraints, Showit will feel like breathing room. It’s a platform built specifically for creatives who think visually, who want complete design freedom without needing to code, and who refuse to compromise their aesthetic vision.
Here’s why Showit is different:
Total Design Freedom Unlike other platforms that lock you into rigid templates, Showit gives you pixel-perfect control. You can create (or customize) the exact layout, typography, and visual experience you envision — without fighting the platform every step of the way.
Intuitive for Creatives If you can use Canva or Photoshop, you can use Showit. It’s drag-and-drop design that actually respects your intelligence and your eye for detail. No coding required, but infinite creative possibility.
Seamlessly Mobile-Responsive You design your desktop and mobile experiences separately, which means no more compromises or broken mobile layouts. Your site looks intentional on every device because you’ve designed it that way.
WordPress Blog Integration The best of both worlds: Showit’s design freedom for your main pages, plus WordPress’s powerful blogging capabilities for SEO and content strategy. This is huge for creative businesses that want to be found.
Built for Speed Fast-loading pages matter for both user experience and search rankings. Showit’s infrastructure ensures your beautiful design doesn’t sacrifice performance.
Exceptional Support When you inevitably have a question, Showit’s support team actually understands design. They speak your language.
I’ve personally watched clients move from other platforms to Showit and experience a complete shift — not just in how their website looks, but in how confidently they share it and how their ideal clients respond. And for those already on Showit but struggling with their DIY build? The difference between a strategic template foundation and starting from a blank canvas is transformative.
Want to try it yourself? Get your first month of Showit free with my referral link — experience the difference without any commitment.
What This Actually Means for Your Business
Let’s talk about what changes when your website finally matches your work:
You stop hesitating before sharing your link. Instead, you feel proud — even excited — to direct people to your site. It becomes an asset, not an afterthought.
Inquiries shift. When your presentation elevates, so does your audience. You start attracting clients who expect to invest, who value design, who recognize quality.
You reclaim your time. No more weekends spent tweaking layouts or trying to figure out why something broke. Your website works, and you can focus on client work.
Your confidence compounds. When your visual presence aligns with your expertise, everything else — your pricing, your positioning, your marketing — gets easier. You’re no longer talking yourself into your worth; your presentation speaks for itself.
Moving Forward with Ease
Here’s how this works:
- Get Showit — Start with my referral for one month free so you can explore the platform without pressure.
- Choose your template — Browse my template shop to find a design that resonates with your brand’s aesthetic and needs. Each template includes everything you need to launch.
- Customize and launch — Follow the included implementation guide to add your branding, photography, copy, and portfolio. Make it yours.
- Move forward with confidence — Your website is now an asset that works for you, representing your business at the level you’ve built it to.
You’ve already done the hard work of building something worth showing. Now it’s time to show it well.
You’re Ready for This
If you’re reading this, you’ve likely already outgrown your current website. You’ve felt that misalignment, that quiet frustration, that sense of “I’m better than this looks.”
You’re right. You are.
And the beautiful thing? You don’t have to do this alone, and you don’t have to start from scratch. The platform exists. The templates are ready. The only thing left is your decision to step into the visual presence your work has always deserved.
Your website should feel like coming home to yourself — where your artistry, your strategy, and your story finally align.
Let’s make that happen.
Explore the template collection →
Start your free month of Showit →
Questions about which template is right for you, or whether Showit will work for your specific needs? I’m always happy to chat — reach out anytime at hello@dovetailstudio.co
